Choosing the Right Niche for Your Blog

This post is for beginning bloggers. If you are in the contemplating phase of your blogging career, the most difficult and important decision you will have to make is very straightforward: What should I blog about? Here are a few questions you can ask yourself to help you with this decision.

What am I good/great/expert at?

For some of you that decision is actually quite easy. You are an expert on a topic that people are interested in. If you happen to be an expert on digital photography, for example, you have a ready-made niche. That’s what you should go for. You’ve presumably taken many years to acquire your expertise, and it has enormous value, so you should be able to leverage that knowledge base very effectively.

What interests me?

You don’t have to be an expert at something to write about it. If there’s a subject in which you have a deep and abiding interest, your enthusiasm can carry the day. Your zeal on this topic will spur you to investigate it, research it, and otherwise own it. The other advantage of being interested in the topic is that you’ll be motivated to blog. One of the best parts of blogging as a career is that you will hopefully be doing something you love to do. If you can wake up every morning actually looking forward to your work, you’ll have a rare and wonderful thing going.

What are people searching for?

The thing about a niche is, there are people who really want to know more about that topic. It’s a big world out there, with billions of people. It would be better to write about something that half a million are passionate about than something billions don’t give a rat’s behind about. You don’t have to look further than countless bloggers’ site titles and descriptions to see that they have no focus. “Randy’s Ramblings,” or “Tonya’s Random Musings.” I’m sorry, but I just don’t care to wander through the detritus of a stranger’s stream of consciousness.

If you can combine these three characteristics into one blog’s theme, you could very well have a winner on your hands.

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