Aug

13

Build Traffic with Quality and Consistency

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There are countless blogs out there that begin with a flurry of activity, postings aplenty and passion out the wazoo, only to burn out and lie dormant within weeks of their birth. Then there are the ones that hang in there, but produce content in spurts, on a schedule that has meaning only to the posters. When they are giving milk, there are gallons available, but when they are dry, we go thirsty and search elsewhere for our nourishment.

These are not the blogs that enjoy long-run success and build loyal readerships that number in the thousands or more. The blogs that do that are special. They have two qualities that bear scrutiny and imitation: Quality and Consistency.

Quality is what separates the exceptional from the average. It is not always easy to define, especially in terms of blog postings, but one senses its presence when it is there. There is a sense that the author put something of value into the post, that it cost them something. They took some time with it. One senses that they are discriminating in their choices of subject matter. They have rejected the low-hanging fruit and climbed high into the tree to bring you useful information. The quality of their posts means that you will almost always get something you can use, and so you return again and again. And you tell your friends about the source of your new-found wisdom.

Consistency means that you can count on fresh content on some sort of regular schedule. Sometimes it’s daily. Sometimes it’s weekly. But you know that when you come back, there will be something new and helpful there. Over time, this keeps and adds readers, until they are a veritable horde. Which is good.

So if you want to make a quick buck online, blogging is not what you’re looking for. If you have something of value to share, and you are willing to share it consistently, then time is on your side and you will be a long run success. Hope to see you there!

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Aug

11

Writing Like a Pro: Resources for Writers

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Treasure Chest

I would guess that you are either a professional blogger or you would dearly like to be. This blog is about making a living, and a decent one at that, from blogging. So you either are, or hope to be, a professional writer. As they say, content is king, and if so, style is the queen. And you know how powerful the queen can be. My point: Time spent improving your writing will have a hefty ROI.

To that end, here’s an invaluable site just bubbling over with powerful writing tools and sage advice. Before the age of zeros and ones it would have required an entire library to contain all that you can access through this one page. It’s worth bookmarking and coming back to again and again. Here it is. Are you ready?

Writing Links & Links for Writers

[via Lifehacker]

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Aug

9

Adsense Tips: Text vs Images and Large Rectangle vs. Small

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Here is a quick adsense click-through tip I just learned. First, get rid of image-only ads in favor of text. Why? People associate images with ads and therefore tend to avoid clicking on them, while text ads look like links on your site. Second, the largest rectangles seem to work best. It is big and the links stand out. Give these a try and see your click-through rates improve.

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